Brand Building
Foundational visual identity, storytelling direction, and early-stage brand development for an environmentally conscious fashion start-up
BRAND STRATEGY · IDENTITY & POSITIONING
Brand Architecture · Naming · Visual Identity Systems
Positioning Logic · Logo System · Identity Foundation · Cross-Channel Consistency
MOOD BOARD & ILLUSTRATION
Visual Direction · Aesthetic Development · Concept Translation
Colour Language · Texture · Illustration Studies
WEBSITE · DIGITAL BRAND PLATFORM
Digital Brand Platform · Customer Journey · Conversion
UX · Content · Brand Visibility
FACTORY VISITS
Production Research · Material Sourcing · Supply Chain Insights
On-Site Evaluation · Sustainability Checks · Process Documentation
PRODUCT PRESENTATION · LINE SHEETS & SALES TOOLS
Female Collection · Commercial Brand Assets · Product Communication · Sales Enablement
Wholesale Presentation · Product Clarity · Brand Consistency
PRODUCT PRESENTATION · LINE SHEETS & SALES TOOLS
Male Collection · Commercial Brand Assets · Product Communication · Sales Enablement
Wholesale Presentation · Product Clarity · Brand Consistency
COMMUNICATION & FUNDRAISING · BRAND VIDEO
Brand Messaging · Investor Communication · Strategic Storytelling
Pitch Narrative · Brand Positioning · Funding Communication